It was the humourist Linda Smith who said, “I love Waitrose – it’s that little bit more expensive.�
It seems that until the recent economic collapse, all of us allegedly bought into the view that �Price is an indicator of quality�, or “Let’s be honest, cheap equals crap�. The marketing boys had it all sewn up – picture the mouth-watering shots on the M&S ads, with “This is not ordinary food, this is….� Conversely, the supermarkets Value or Basic ranges were bought by spendthrifts but most of us didn’t give a second glance.
In IT training, expensive companies (aren’t they superior - if you have the funds - why else would so many people use them?) acknowledged that there are IT trainers around who’ll train cheaper but beware, it won’t be as good.
Then lo and behold, the economy is in tatters, and suddenly value takes priority! Discerning shoppers abandon Waitrose, and instead choose Aldi and Lidl. City bankers and their fat cat payouts are the curse of the devil, and we all look more closely at what we buy.
Have we been fooled by companies charging more? Dig a little further into the British Computer training market, and you might be surprised. Just because we need more skilled IT professionals, are we really getting a good deal coughing up over five thousand pounds to be trained in these skills, or are we just paying to prop up dinosaurs? It’s a bit ironic that many computer training providers are preaching one thing whilst practicing another - supplying students with old fashioned methods. Is it reasonable to pour over books when any IT material can be downloaded in this communication age? Why should we drive to training centres, forking out for our hotel bills to support their overheads? 24/7 Interactive learning should be available for me just that – at my convenience, but not at my cost.
With newer, user friendly training options on offer at less than half these prices, shouldn’t we acknowledge the fact that when it comes to electronic learning, value means lower cost for higher quality. We’re moving on in IT training – in marketing terminology, it’s “Simply Value� prices, for “Best Ever� products. In this changing world we live in, bring it on.
(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.
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